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Author: Lance Elicker

customer satisfaction
Blogs 

Sell the Problem, Not the Solution

March 27, 2018October 14, 2018 Lance Elicker In the Flow

Average or good salespeople sell the solution. The best salespeople sell the problem — and by the “best” salespeople, I

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Elicker-Art_0318
Features March 2018 Verticals 

Preparing for the Steep Pitch: Selling Workflow Automation in Vertical Markets

March 1, 2018October 14, 2018 Lance Elicker Features

The reason vertical markets are a focus for sales organizations is that they allow for repeatability. It is much easier

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Blogs 

Optimizing Workflow Through Capture

February 5, 2018October 18, 2018 Lance Elicker Ephesoft, In the Flow, Lance Elicker

Whether you are in sales, accounting or operations, I hope this post will resonate with you. Workflow is a big

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