Crawford Technologies Partners with PossibleNOW to Give Greater Control Over Communication Preferences and Delivery

February 15, 2024, Toronto, ON – Crawford Technologies, a provider of innovative document solutions that streamline, improve and manage customer communications, announces it has established a partnership with PossibleNOW, a leading provider of preference and content management software. The partnership opens new opportunities for companies to transform customer engagement with the ability to implement a robust preference management system that connects to Crawford Technologies’ enterprise communications processing (ECP) software. The partnership will assist organizations in making a swift transition toward customer-preferred and accessible delivery of customer communications. 

Many organizations struggle to fulfill customer preferences regarding communication delivery. This occurs because they often do not effectively communicate customer preferences between different lines of business, can’t populate customer preferences throughout their applications and business systems or can’t suppress print when electronic delivery is chosen. PossibleNOW provides the front-end technology and best practices to collect customer preferences and feeds that preference data to Crawford Technologies’ ECP software to determine how best to process customer communications. 

“Combining PossibleNOW’s robust consent and preference management platform with Crawford Technologies’ advanced ECP software ensures a seamless customer experience, along with lower-cost digital delivery across the enterprise,” said Scott Frey, CEO of PossibleNOW. “By leveraging the synergy between PossibleNOW and Crawford Technologies, organizations can easily integrate customer preferences throughout the customer journey to ensure that the output of digital communications is tailored to recipients’ desires and delivered through their preferred channels.”

The combined solution of sophisticated preference collection and seamless document delivery makes it possible to overcome the challenges related to data silos and integrating into legacy systems. As a result, organizations can significantly reduce costs and drive better customer experiences by providing customer-preferred digital and accessible options.

“We are excited to partner with PossibleNOW as it aligns with our mission to make it easy for people to communicate effectively with the organizations with which they do business in a way that is best for them,” said Ernie Crawford, president and CEO of Crawford Technologies. “Combining the two platforms offers a holistic approach that can be implemented by any organization seeking to improve their eDelivery rates, reduce reliance on print and mail and provide accessible output that is compliant with all the current laws and regulations.”

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