No Content Backup, No Business

by Raegen Pietrucha
Most discussions about workflow center around the content that’s being generated and how it can best be handled as it funnels through the various processes a company conducts in order to get business done. In other words, the motion of the flow tends to be the focus.


But imagine if, suddenly, somewhere along the proverbial “paper trail” – a bit of a misnomer at this point since we know it’s no longer entirely about paper, which is part of the problem – that content disappeared, vanished, vamoosed. The course it was on seems pretty irrelevant in this light, doesn’t it, compared to where the information was stored and, more importantly, how it could be retrieved again?

Backing up content ensures a business can not only go back to where it got off track in its workflow chain when it needs to, but also move forward in that process – and in general. I spoke with Neal Bradbury, co-founder and vice president of channel development at Intronis, to find out more about this essential aspect of workflow – and how it can make or break a business.

WKF: How important is content backup?

NB: Backup and disaster recovery is huge. And it isn’t going away; it’s actually getting bigger, and the amount of media attention it’s getting is increasing. It’s becoming more and more important.

Every company should be backing up – some type or form of backup. There are companies out there today that are at risk because they don’t do backup, and it really comes down to the service provider to educate them as to why they need backup.

Here’s a scenario people relate to and service providers use often: You have insurance for your house. If you’re a business owner, you have insurance for your business. If the building burns down in the middle of the night, insurance will come and build you a new building. But all your IP and much of your value is actually in your data, which is now lost without a cloud backup. At the end of the day, if you were to lose a file on your corporate laptop, you’re going to yell at IT whether it was your responsibility or not. Without your data, you’re out of business. Forty percent of companies that have a data loss incident and weren’t able to access their data within 24 hours after the event go out of business. It’s an awful reality, but an easy one to avoid.

WKF: How often is Intronis seeing incidents that require data to be restored?

NB: People are restoring every day. We have restores going on right now. It could’ve been an accidental deletion. It could’ve been that they wanted to test the restore capability. But there are restores 24/7.

When there’s a natural disaster like Hurricane Sandy, we’ll see partners restore and literally rebuild businesses from the ground up with the data that they’ve stored in our data centers. We did a case study with a factory in Louisiana that burned to the ground, and the partner said, “We had them back up and running the next day. We grabbed some hardware, and they didn’t lose any productivity.” Obviously, the company also needed to fix the building, but as far as its data and the computer systems went, we were there, we had our partner’s back, and the customer was back in business.

WKF: What has Intronis learned from more catastrophic losses such as these?

NB: We’ve learned that not all data is created equal, and it really comes down to the solution provider to analyze the network that exists for these SMBs so they’re just not throwing a solution in – they’re actually managing it. The financial system probably needs to be up within a couple hours, but some pictures from the company cookout – they might be able to wait a couple of days, right? Businesses need an actionable plan around backup and recovery, and that’s really the value-add that the MSP provides to that small business.

Posted by Raegen Pietrucha on 11/15/13

Raegen Pietrucha is director of communications in UNLV's Division of Research and Economic Development. She writes, edits, and consults on both professional and creative bases.