by Robert Palmer | 10/7/15
On September 29, Nuance Communications announced an extension to its strategic partnership with Samsung Electronics. The extended agreement provides Samsung with rights to sell and distribute specific Nuance software applications, including AutoStore, Equitrac and SafeCom. In addition, Nuance will provide service and support to qualifying customers.
Nuance software solutions span all areas of the document ecosystem, from capture and conversion to workflow automation and print management. Earlier in September, Nuance launched new versions of its AutoStore and eCopy applications, adding features to improve connectivity, security, and collaboration.
Now, the firm is working to expand its distribution by partnering with Samsung. “Nuance and Samsung will work together over the next few years to deliver solutions that enable organizations to gain control of their print, capture and workflow environments,” said Michael Rich, executive vice president and general manager of Nuance Document Imaging, in prepared remarks. “Together, we will push into new vertical markets, address security and compliance mandates, and embrace mobile workflows — all while providing enhanced service, support and training to our customers.”
For more on Nuance’s latest announcement, see press release here.
Nuance has amassed a broad range of document imaging solutions, most of which have come through various acquisitions. There are many different applications that make up the overall portfolio, including OmniPage, PaperPort, Power PDF, Equitrac, Copitrak, Safecom, eCopy, and most recently, AutoStore. The sheer volume of products and customers served make Nuance a recognized leader in the document imaging space, but creating a cohesive product and marketing strategy has proven to be a challenge.
With the launch of its latest versions of eCopy and AutoStore, Nuance set out to differentiate products by customer and application requirements. AutoStore is now positioned as a business process application, designed for direct integration with line of business systems such as ERP and CRM. eCopy, on the other hand, is primarily positioned to enable group collaboration. Nuance is building customer case studies and various other sales tools to help channel partners identify and qualify customers based on how they work with documents and information.
Nuance document solutions are designed to work closely with the MFP and the firm has worked with most manufacturers to offer integrated software support using the machine’s embedded systems architecture. When you look at the list of vendors that Nuance counts as partners or supported device brands, it is hard to find a printer/MFP vendor that is not included. Until now, Samsung was one of those brands.
The distribution agreement between Samsung and Nuance would appear to be a good fit. Samsung has been aggressively growing its presence in the office printing market, fueled by strong acceptance of its Smart UX platform and continued expansion into both A4 and A3 product categories. With its product road map established, Samsung views the document imaging solutions space as prime territory for growth and expansion. Partnering with Nuance will certainly help in those endeavors. Meanwhile, Nuance will benefit from Samsung’s aggressive approach to the office imaging space.
Robert Palmer is chief analyst and a managing partner for BPO Media, which publishes The Imaging Channel and Workflow magazines. As a market analyst and industry consultant, Palmer has more than 25 years experience in the imaging industry covering technology and business sectors for prominent market research firms such as Lyra Research and InfoTrends. Palmer is a popular speaker and he presents regularly at industry conferences and trade events in the U.S., Europe, and Japan. He is also active in a variety of imaging industry forums and currently serves on the board of directors for the Managed Print Services Association (MPSA). Contact him at firstname.lastname@example.org.