NVIDIA Rubin Platform, Open Models, Autonomous Driving: NVIDIA Presents Blueprint for the Future at CES

LAS VEGAS, NV — JANUARY 5, 2026 — NVIDIA founder and CEO Jensen Huang took the stage at the Fontainebleau Las Vegas to open CES 2026, declaring that AI is scaling into every domain and every device.

“Computing has been fundamentally reshaped as a result of accelerated computing, as a result of artificial intelligence,” Huang said. “What that means is some $10 trillion or so of the last decade of computing is now being modernized to this new way of doing computing.”

Huang unveiled Rubin, NVIDIA’s first extreme-codesigned, six-chip AI platform now in full production, and introduced Alpamayo, an open reasoning model family for autonomous vehicle development — part of a sweeping push to bring AI into every domain.

With Rubin, NVIDIA aims to “push AI to the next frontier” while slashing the cost of generating tokens to roughly one-tenth that of the previous platform, Huang said, making large-scale AI far more economical to deploy.

Huang also emphasized the role of NVIDIA open models across every domain, trained on NVIDIA supercomputers, forming a global ecosystem of intelligence that developers and enterprises can build on.

“Every single six months, a new model is emerging, and these models are getting smarter and smarter,” Huang said. “Because of that, you could see the number of downloads has exploded.”