Q & A With Beerud Sheth, CEO of GupShup

In the world of information overload, getting your employees in the enterprise environment to immediately see and interact with important information is a big challenge, and GupShup is tackling this head on. Partnering with OnePlus, they are creating a new AI powered SMS program, that will seek to grab the user’s attention, organize their text messages in ways that rival Gmail, and provide immediate, obvious action steps for each message.

We had the opportunity to speak with Beerud Sheth, co-founder and CEO of GupShup, a leading smart messaging platform. GupShup is the company responsible for the success of Facebook Messenger, WhatsApp, Twitter messaging, and so many more. They certainly have the consumer-facing side of SMS smart messaging nailed down, and with this new partnership with OnePlus are positioning themselves to be a leader in AI-powered SMS messaging as well. Utilizing AI is quickly becoming essential to staying relevant in a digital world, and this new messaging software has the potential to streamline the current processes even more.

What is GupShup doing now with your new AI powered SMS messaging? What’s exciting about it for you and for the user?

SMS messaging is an old but popular app that needs some new life breathed into it. GupShup has worked to create an AI-run system that will function as a sort-of Google Assistant or Siri, only with greater intelligence. This system will take the text messages that consumers receive and present them in attention-grabbing, accessible ways, and have them pre-sorted. No more losing your bank statements among marketing promotions.

How was this software developed?

The AI technology used in this new software was created by running all of the messages GupShup already has in their data lake and sorting them through to the appropriate “folders” to allow the technology to gain the intelligence necessary. These messages were just used for training purposes to develop the AI system as to not violate privacy. Since GupShup runs about 50 billion messages a year, a good foundation was set for the intelligence of folders to sort messages into promotions, bank statements, flight information, marketing or sales offers, etc. Training this system through their data lake gives the software an 80% probability rate to sort the messages correctly.

Will this new SMS messaging converge with voice messaging? An AI text assistant with an Alexa? Or are they on totally different tracks?

Voice assistants have become the norm, but not in public. No one is going to sit on the subway or in a crowded office and have constant voice memos going. This software will allow the same convenience of Alexa, or Google Assistant, or Siri to be constantly going in the background. The two don’t necessarily converge, but they can run parallel in making, communication more efficient and organized.

What will be next for this software? How does it continue to stretch the messaging system we are used to?

The future of this SMS platform would be to place accessible actionable steps clearly in each message. The beauty for the user is that the messages are automatically sorted into the correct folders, meaning you find what you need when you need it, almost effortlessly. The beauty for B2B transactions is that large, corporate scaled communications can be broken down into these immediate actions steps and pre-sorted before anyone has opened the message.

To find out more about GupShup, visit https://www.gupshup.io/developer/home

is president and senior analyst for BPO Media, which publishes The Imaging Channel and Workflow magazines. As a market analyst and industry consultant, Ames has worked for prominent consulting firms including KPMG and has more than 15 years experience in the imaging industry covering technology and business sectors. Ames has lived and worked in the United States, Southeast Asia and Europe and enjoys being a part of a global industry and community.