Salesforce Acquires Tableau; CRM and Analytics Come Together

On June 10, CRM giant Salesforce made a landmark acquisition of the analytics platform Tableau for nearly $16 billion. The joining of these two firms will accelerate Salesforce’s opportunity in the $1.8 trillion digital transformation space, allowing Salesforce to play a greater role in enabling companies to tap into data across their entire business, driving smarter business decisions.

Marc Benioff, Salesforce’s chairman and co-CEO, said of the acquisition: “We are bringing together the world’s No. 1 CRM with the No. 1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers — bringing together two critical platforms that every customer needs to understand their world.”

Combined opportunity

The combination of Salesforce and Tableau will allow millions of users around the world easier access to critical data across all areas of their business, easing the digital transformation process and allowing businesses to more competitive.

“Salesforce’s incredible success has always been based on anticipating the needs of our customers and providing them the solutions they need to grow their businesses,” said Keith Block, co-CEO of Salesforce. “Data is the foundation of every digital transformation, and the addition of Tableau will accelerate our ability to deliver customer success by enabling a truly unified and powerful view across all of a customer’s data.”

One-two punch

With the importance of data collection and management rising steadily each day, the one-two punch of Salesforce’s expertise in CRM and Tableau’s analytics software will enable businesses to quickly and easily manage all of their user data without having to stumble through several programs. Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data. More than 86,000 organizations around the world, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, rely on Tableau to help them see and understand data.

Now what?

Existing Tableau users won’t need to worry too much about the acquisition, though. The deal allows Tableau to operate as it did before, as a small part of Salesforce’s larger whole.

“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” said Adam Selipsky, CEO of Tableau. “Our powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success. I look forward to working together in support of our customers and communities.”

Salesforce’s acquisition of Tableau will surely be the subject of much discussion and speculation, so stay tuned. When two giants of information management combine forces, the potential for innovation in data collection and analytics is nearly limitless. Enterprise businesses will surely be watching Salesforce in the near future to see if they should be taking notes.

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Amy Weiss

Amy Weiss

is editor-in-chief of BPO Media’s publications Workflow and The Imaging Channel, and senior analyst for BPO Research. She has more than 20 years professional writing and editing experience and has specialized in the office technology industry for the last 15 years, focusing on areas including print and imaging hardware and supplies, workflow automation, managed print, document management solutions and software, business solutions and more.