The NPD Group Selects Process Director To Drive Process Agility And Oversight

SAN DIEGO, Jan. 16, 2018 /PRNewswire/ — BP Logix, provider of BPM solutions for rapid workflow app development, today announced that The NPD Group, a global provider of information and advisory services, selected Process Director to improve data quality and process agility. Driven by a company-wide mandate to improve processing metrics, provide greater visibility into production status and individual tasks, NPD began its digital transformation. As Operations sponsored the shift to a continuous improvement mindset, NPD Senior management recognized the benefit of streamlining tasks and providing process mapping to enable its customers to accelerate their time-to-market.

NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels. The company was ranked as the 8th largest market research company in the world in 2017. Its core competence includes measuring how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution, and velocity. NPD collects point-of-sale data, tracking retailers, distributors, and foodservice operators, measuring what is selling at 1,250 retailers, across 300,000 stores. For customers including Clarins, Coty, Jones Apparel, Yum! Brands, and Warner Music Group, the firm measures performance, predicts future performance, improving both customers’ marketing and product development as a result of identifying trends and market opportunities.

Kevin Felice is an Executive Director of Operations within NPD, responsible for implementing the company’s digital transformation as the company undergoes a multi-year initiative to improve data quality and reduce time-to-market. With 25 global offices, from New York City to San Diego and Madrid to Moscow, NPD has a broad outreach serving twenty industries ranging from apparel, appliances and automotive to consumer technology, entertainment and sports. Enhancing production and ensuring visibility into its processes represent fundamental requirements for Felice’s Operations team and NPD.

At the time his team recognized that a business process management (BPM) solution could enhance the delivery of data and the results, NPD had a mix of automated processes in which some manual intervention was still required, as well as a number of completely manual processes. Felice’s vision was to layer a BPM solution on top of the automated processes to provide greater visibility into process metrics, incorporate management of issues, and facilitate the transition to a digital workplace. For the manual processes, a BPM solution would automate production processes, provide visibility into both production status and individual tasks, expedite routing and expedite electronic approvals. Overall a BPM solution would improve both the timeliness and quality of data for NPD’s clients.

Felice’s team identified NPD’s key requirements: 1) Low-code, 2) Cloud-based options, 3) Provide reporting and analytics, 4) Offer contextual guidance and decision management. BP Logix Process Director was chosen to address those requirements. According to Felice, “Since NPD provides oversight of incoming data from partners we needed to closely monitor the health of those processes. Process Director will enable us to respond more rapidly to reports and updates and enable us to forge better partnerships. I look forward to using the predictive analytics capability of Process Director so we can more proactively address our processes and improve visibility.”

“We appreciate the research and analysis that NPD applied to identifying a solution to address its needs as the company embraced a digital transformation,” stated Jay O’Brien, CEO of BP Logix. “Implementing Process Director enables NPD to more efficiently and effectively address the needs of its customers while streamlining its core processes.”

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