Nintex Acquires Drawloop Technologies, Inc.

BELLEVUE, Wash., July 7, 2015 /PRNewswire/ — Nintex, the global standard in workflow automation, today announced it has acquired Drawloop Technologies, Inc., headquartered in Irvine, Calif., to further its ability to help customers and partners worldwide transform document generation and business processes with technologies that ensure workflows run seamlessly in the cloud and hybrid environments, and between platforms like Office 365, Sharepoint and Salesforce.

“We’re delighted to expand our workflow platform with the highly popular capabilities offered by Drawloop. By bringing together our market-leading workflow automation with Drawloop’s document generation capabilities, we can more easily address scenarios that are often difficult or expensive for businesses to solve today, in and across multiple cloud platforms and in all mobile scenarios,” said Nintex CEO John Burton. “By allowing our solutions to be used by business analysts rather than programmers, we complement the IT organization while empowering the business user.”

Businesses rely on Drawloop to automate and standardize their document generation processes. Its LOOP Document Services solution,, utilizes existing structured and unstructured data to deliver the most commonly used sales and service documents, like Word, Excel, PowerPoint or PDF, and merges them with Salesforce data. This helps sales operations and sales and service professionals close deals, serve customers, and convert renewals more efficiently. As a result, companies achieve higher returns on their CRM investment by increasing adoption, improving data compliance and forecasting, and increasing deal visibility.

The combination of Drawloop and Nintex will take these efficiencies to the next level within Salesforce as well as drive further automation for customers across the Salesforce and Office 365 landscapes.

“Everyone at Drawloop is ecstatic to join Nintex because of its market leadership and corporate reputation,” said Drawloop Co-Founder and CEO Todd Mezrah. “Drawloop fundamentally changes the way documents are created during the sales, service, and marketing processes. We couldn’t be more excited to combine Nintex’s workflow automation capabilities with Drawloop’s document creation functionality and extend our services into the Microsoft ecosystem where Nintex has strong partnerships and a robust customer base.”

Burton added, “Both Nintex and Drawloop believe automation software should be powerful, yet easy-to-use, and scaleable to generate fast results with a measurable return-on-investment. By coupling Nintex workflow, forms, mobile apps and connectors with Drawloop’s automated document generation, we will help companies run their businesses more efficiently by bringing the right information, at the right place, at the right time to help people get work done.”

Drawloop’s office in Irvine will expand as its employees and operations integrate with the Nintex teams based in Bellevue, Wash., and Melbourne, Australia. Nintex will accelerate investments in the Drawloop platform to benefit Drawloop’s rapidly growing customer base, which includes companies such as 3M, DocuSign, DuPont, LinkedIn, JetBlue Airways, Medtronic, and Yamaha.

“As a leader in musical instruments, audio equipment and electronic devices, Yamaha works with dealers around the world,” said Yamaha’s CRM Manager, Customer Experience Group Michael Machado. “By leveraging Drawloop’s document generation within Salesforce, we’ve streamlined our dealer contracting processes to reduce time and friction from weeks to days. We look forward to seeing the combined power of Nintex and Drawloop and what it will bring to the cloud for companies like ours to realize even more efficiencies.”

The company’s newly combined development team will immediately begin working to integrate Nintex’s platform,, which includes Nintex Workflow, Nintex Mobile, and Nintex Forms for SharePoint and Office 365, with Drawloop’s automated document generation capabilities. These combined offerings will be made available to SharePoint, Office 365, and Salesforce users in the future.

Deal terms will not be disclosed. To learn more, please visit or

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